The Volkswagen Touareg stands proudly as the flagship SUV in Volkswagen’s lineup, positioned above the Atlas and Tiguan. Since its debut in 2002, it has earned a reputation for blending premium comfort with genuine off-road capability. Now in its third generation, the 2024 Touareg continues this legacy, offering refined engineering, advanced technology, and a cabin that rivals premium German brands.
Unlike many modern crossovers that prioritize comfort over capability, the Touareg has always been built as a true luxury SUV with a strong foundation. Its combination of powerful performance, elegant design, and all-terrain readiness makes it an excellent option for Kenyan drivers seeking sophistication with practicality.
Engine and Performance
Under the hood, the 2024 Touareg is powered by a 3.0-liter turbocharged V6 engine that produces 335 horsepower and 332 lb-ft of torque. Power is transmitted through an 8-speed automatic gearbox with standard 4Motion all-wheel drive. This setup allows the SUV to accelerate from 0–100 km/h in just 5.9 seconds—remarkably quick for its size and class.
An adaptive air suspension system comes standard on higher trims, adjusting ride height and damping automatically to suit the terrain. Whether driving through Nairobi’s smooth tarmac or rough countryside tracks, the Touareg maintains impressive stability and comfort.
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Volkswagen Touareg Grades
Touareg Base
The entry-level model delivers luxury essentials, including LED Matrix headlights, 19-inch alloy wheels, a 12-inch touchscreen with navigation, Vienna leather seating, and a comprehensive safety suite with adaptive cruise control.
Touareg Elegance
This trim adds ventilated Nappa leather seats, four-zone climate control, a panoramic sunroof, and Traffic Jam Assist for a more comfortable, connected driving experience.
Touareg R-Line
The sportier variant with R-Line bumpers, 20-inch wheels, lowered suspension, and R-Line interior accents. It combines dynamic styling with luxury performance.
Touareg Atmosphere
A luxury-focused trim featuring massage seats, Nappa leather, a Dynaudio sound system, and a head-up display. Ideal for buyers seeking executive-class comfort.
Touareg eHybrid
Combines the V6 engine with an electric motor for 462 hp. It offers improved efficiency and all the Elegance trim features with additional hybrid-specific technology.
Touareg R
The performance flagship with a track-tuned suspension, 21-inch wheels, carbon fiber details, and sport seats. Perfect for enthusiasts wanting performance wrapped in luxury.
Interior: German Precision Meets Executive Comfort
Inside the Touareg, the attention to detail is unmistakable. The cabin is lined with premium materials such as Nappa leather, wood inlays, carbon fiber trim, and brushed metal accents. Volkswagen’s Innovision Cockpit integrates a fully digital instrument cluster and a large central touchscreen, ensuring a seamless blend of technology and luxury.
Interior Highlights:
- 41.2 inches of front legroom and 37.8 inches of rear legroom
- Multi-zone climate control with customizable ambient lighting
- Executive-class storage including cooled cupholders and wireless charging
- Foldable rear seats and power tailgate for practical loading
Boot Space
The 2024 Touareg offers 32.1 cubic feet of cargo capacity with all seats up and 71.9 cubic feet when the rear seats are folded. This spacious boot is enhanced by adjustable floor panels, electric-powered seat folding, and cargo tie-down points—ideal for both everyday use and weekend adventures.
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Exterior Design
The Touareg embodies elegant European styling with a bold, confident stance. At the front, a chrome grille with vertical accents and standard LED Matrix headlights define its presence. The sculpted side profile is enhanced by chrome window trims and stylish alloy wheels ranging from 19 to 21 inches.
The rear is equally sophisticated, with LED taillights, sequential turn signals, and dual exhausts hidden behind sleek bumpers. Chrome roof rails and an integrated rear spoiler give it both practicality and a sporty edge.
Safety Features
The Touareg comes equipped with Volkswagen’s IQ.DRIVE Pro suite, ensuring peace of mind on Kenyan roads.
Standard and Available Safety Tech:
- Emergency Assist Plus & Lane Keeping Assist Plus
- Side Scan monitoring and predictive adaptive cruise control
- Cross-traffic assist with rear braking
- Area View Plus 360° camera system with trailer guidance
- Park Assist Pro with remote parking
These features make the Touareg one of the most technologically advanced SUVs in its class.
Fuel Consumption and Specifications
- Fuel Economy: 10.2–11.8 L/100 km (combined)
- Acceleration (0–100 km/h): 5.9 seconds (V6)
- Fuel Tank Capacity: 90 liters
- Ground Clearance: 9.6–10.2 inches with air suspension
This combination of strong performance and respectable efficiency makes it ideal for long highway drives or touring across Kenya’s diverse terrains.
Service and Maintenance in Kenya
Minor service is typically required every 15,000 km (oil filter, engine oil, inspection), while major service is recommended every 30,000–40,000 km (air filter, fuel filter, spark plugs, brake fluid, transmission service, cabin filter).
Genuine parts are widely available through authorized Volkswagen dealerships in major Kenyan cities. Because it’s a luxury SUV, maintenance costs are higher than mainstream SUVs, especially for specialized components.
For more maintenance and car care tips, visit autoskenya.com, which offers expert insights for Kenyan motorists.
Driving Experience and Handling
One of the Touareg’s biggest strengths is its smooth and composed driving dynamics. Thanks to adaptive air suspension and precise steering, it glides over rough terrain while maintaining a refined ride on highways.
The 4Motion all-wheel drive system intelligently distributes power for optimal traction, whether driving through wet urban roads or gravel countryside tracks. Advanced terrain management and excellent braking performance enhance both control and comfort.
Reliability and Resale Value
Volkswagen’s Touareg platform has matured over three generations, and the 2024 model showcases this engineering evolution. When serviced regularly and maintained according to the manufacturer’s schedule, the Touareg’s turbocharged V6 delivers dependable performance.
Its strong build quality and luxury reputation also contribute to excellent resale value in Kenya’s premium used car market.
Key Competitors
- BMW X5
- Mercedes-Benz GLE
- Audi Q7
- Land Rover Discovery
- Porsche Cayenne
What We Like About the 2024 Volkswagen Touareg
- Exceptional off-road capability paired with luxury comfort
- German engineering and build quality
- Advanced air suspension system
- Executive-class cabin materials and technology
- Excellent towing capacity and spacious cargo area
- Distinctive flagship design
What We Don’t
- Premium pricing reflects its luxury status
- Complex tech features may take time to learn
- Higher maintenance costs than mainstream SUVs
Final Verdict
The 2024 Volkswagen Touareg is a true flagship SUV that combines elegance, power, and practicality. It’s a top-tier choice for Kenyan buyers who want the comfort of a premium European SUV without compromising off-road capability.
Whether used for business, family trips, or adventure touring, the Touareg delivers an impressive blend of performance, luxury, and technology. Its strong resale value and dependable powertrain further enhance its appeal.
For drivers interested in exploring available used units or competitive options in Kenya, check out auto24.co.ke for current listings. To stay updated on the latest reviews and motoring tips, visit automag.co.ke.
