The arrival of four new SUV models from Chinese automaker Jetour marks a major boost for Kenyan drivers seeking a blend of high-tech features, stylish design, and affordability.
November 2025: Jetour Lands Big in Nairobi
On November 8, 2025, the Kenyan automotive landscape received a jolt of fresh energy with the official launch of four new Jetour SUV models. The grand event in Nairobi, attended by industry executives and government officials, showcased the brand’s commitment to making a serious play for the country’s burgeoning SUV segment.
Jetour, a sub-brand of the established Chinese manufacturer Chery (founded in 2018), is targeting a growing demographic of Kenyan professionals and families who demand modern vehicle specifications without the premium price tag. The local distribution is managed by Global Motors Center Limited, ensuring dedicated aftermarket support and spare parts availability for new owners.
“Each of these Jetour models embodies a critical balance of advanced engineering, intelligent technology, and, crucially for our market, compelling affordability,” noted an executive from the distributor at the launch. This focus directly addresses the needs of discerning Kenyan buyers who prioritize value-for-money.
Unveiling the Four New Jetour SUV Models
The new lineup is strategically positioned to cater to different segments, from compact urban cruisers to rugged, family-sized transporters.
The New Fleet: T1, T2, Dashing, and X70
| Model | Focus Segment | Key Highlights |
| Jetour T1 & T2 | Adventure & Off-Road | Expected to be tough, all-terrain models designed for Kenya’s varied road conditions, combining utility with modern aesthetics. |
| Jetour Dashing | Style & Technology | A compact SUV known for its futuristic, eye-catching design and high-tech cabin features, appealing to younger buyers. |
| Jetour X70 | Family & Space | A versatile SUV, likely offering a 7-seater option, focusing on comfort, spaciousness, and reliability for large families. |
The introduction of these models highlights a growing trend in Kenya’s automotive space: a move toward versatile, feature-rich SUVs. This momentum is further supported by positive economic trends, which have led to a surge in new car sales this year. To get more insights on the market’s performance, read more here on the latest vehicle sales data.
Why Chinese Brands Are Gaining Traction in Kenya
The aggressive entry of brands like Jetour reflects a deeper shift in consumer preference. For decades, the Kenyan market was dominated by a few established Japanese and European brands. However, Chinese manufacturers are rapidly winning market share by adhering to a simple formula:
- Advanced Technology: Offering features like digital cockpits, smart connectivity, and advanced safety systems that are often reserved for luxury models.
- Competitive Pricing: Delivering excellent build quality and features at prices that are significantly more accessible to the emerging middle class.
- Local Partnerships: Committing to strong local assembly and after-sales support, as seen with Global Motors Center Limited, which builds trust and enhances the ownership experience.
This competition is ultimately benefiting the Kenyan consumer by increasing choice and driving down overall costs.
The Growing Electric Mobility Landscape
While the new Jetour models focus on conventional powertrains, the broader automotive market in Nairobi and Mombasa is pivoting towards sustainability. The government has introduced stricter import rules and tax incentives to promote Electric Vehicle (EV) adoption, spurring a revolution in transport.
This dynamic influx of new models, both traditional and electric, is having a noticeable effect on the pre-owned market. As more buyers choose new options, a wider variety of quality second-hand vehicles, such as well-maintained Toyota RAV4s and Subaru Foresters, become available at competitive prices. To find second-hand cars suitable for these conditions, check out auto24.co.ke.
The continued success of new entrants like Jetour is a strong indicator of a competitive, maturing market ready for high-value vehicles. For more news and detailed car reviews, stay tuned to automag.co.ke.
What This Means for Kenyan Buyers
The launch of the Jetour T1, T2, Dashing, and X70 gives Kenyan drivers more choice than ever before. If you are in the market for a new car, you can expect:
- Better technology as standard.
- More modern, global design language.
- Increased competition driving prices down across the entire SUV category.
Are you considering one of the new Jetour SUV Models? Share your thoughts and which model you’re most excited about in the comments below!
